Email Marketing You Can Trust

Tuesday, May 19, 2009

Keyword Positioning On Google Analytics

One of the biggest questions advertisers have when manage their pay per click account is how much they should bid for their keywords. Bidding too high may incur too much cost and advertisers might not be able to sustain a profitable ROI, whether bidding too low might not allow their ads to be positioned at a visible spot.

There is a function in Google Analytics that allows advertisers to see at which positions their keywords receive the most visits, transactions, revenue, conversion rate, and etc.

Simply login into Google Analytics, select a report which has the proper filters applied. Then click on Traffic Sources. Within the expended pull down menu, select Adwords then click on Keyword Positions.

Now just type in the keyword that you want to analyze into the “Find keywords” box to see the stats on that keyword. Click on the keyword once, then you can start seeing the position break down on the right.

This handy little tool might not be practical for huge companies that have tens and thousands of keywords, since manually analyzing each single one of them would just be overly time consuming. But for small businesses that have a few core keywords which make up the majority of their conversions, this is a great way to get some general ideas on how much they should bid to maximize their investments.

One thing to be careful though, is not to solely rely on the number of transactions to make decisions; instead you should also take the conversion rate, and number of visits into account.

For example: let’s assume for the time period you are analyzing, your keyword have spent 90% of the time at position one and only 10% of the time at position three, so most likely there would be more transactions happening at position one than at position three.

But at the same time, the keyword might only be getting a 0.3% conversion rate at position one whereas at position three, it might be getting a 3.2% conversion rate. Assuming there isn’t a big different on the number of visits between the two positions, it actually makes more sense to lower your bid and have the keyword on position three for most of the time.

As with any other analysis process, make sure you have a sufficient data collection before making any judgements.

Good SEO Tactics - Keyword in bold or strong tag

The keyword in bold or strong tag specifies that it has slightly more importance than other text on the web page. These bold keywords are given a second look and taken into account by the search engines. Therefore, with specific SEO algorithms, the search engines such as Google, MSN, and Yahoo will give emphasis to the keywords that are highlighted using bold or strong tag.

The bold tag represents the encapsulated keyword in “bold” font. But, with the change of font, it does not change the semantic meaning of keyword. If you read the sentence that contains keyword inside tags for instance, then you will read encapsulated text with no special stress at all. The syntax for bold tag is:

your text is typed here .

The strong tag represents the encapsulated keyword in “bold” font. Unlike the bold tag, it changes the semantic meaning of keyword. If you read the sentence that contains keyword in side tag for instance, then you will the read encapsulated keyword louder and more boldly when compared with bold tag. The syntax for strong tag is

your text is typed here

According to Matt Cutts’s SEO video on qualities of a good site video, he said that Google treats the bold and strong tag with the same weight-age. Well, if you are into the finer details of the semantics of markup then it is prefer to use tag. On other hand, if you are into minimizing typing time then it is prefer to use tag. Therefore, tag is used to maximize the compliance with standards and recommendations.

On the internet, there are many websites that have bold the entire web page or paragraph. Many people do the same to make the letters stand out, but in return it affects their web page as they can lose the effect of using these tags. It does not give priority to the words that you may want to stand out for readers. Therefore, it is necessary to use “b” or “strong” tags to emphasize on particular keywords on a web page rather than irrelevant words. By bolding the keywords, the search engine bots scan the page and gives more importance to the keyword in the bold or strong font.

Lastly, while preparing the web page, one should not bold the entire page or paragraph by using “b” or “strong” tag. Importantly, one should only bold keywords or links with anchor text.

blogger templates | Make Money Online